2018 SEMA Show: Three VW Jetta builds on its way to showcase aftermarket parts

Article by Christian A., on October 30, 2018

The 2018 SEMA Show in Las Vegas in just around the corner (October 30 to November 2), and people are expecting special parts and equipment as well as concept builds to show up. Three of the builds that are going to the 2018 SEMA Show will be derived from the seventh generation of the Volkswagen Jetta, as announced by Volkswagen of America, Inc.

These Jetta builds are the H&R Special Springs Jetta R-Line, Air Design USA Jetta SEL and the Jetta S by Jamie Orr. All of them will be displayed at various locations in the Las Vegas Convention Center on the entire duration of the 2018 SEMA Show.

Wrapped in the Habanero Orange factory finish, the H&R Special Springs Jetta R-Line is a build that highlights the aftermarket suspension offerings from H&R Special Springs. It features H&R Street Performance Coil Overs and Trak+ wheel spacers that brought the Jetta closer to the ground. It rides on 19 x 8.5-inch Rotiform BUC wheels shod with Pirelli P Zero tires. Visible through the wheels are upgraded front performance brake calipers and 13.4-in rotors.

The H&R Special Springs Jetta R-Line dons an Air Design USA body kit that includes a high-rise rear spoiler and Sticky Jewel graphics. It also comes with a number of Volkswagen Comfort & Protection Accessories such as MoJoMats carpet floor mats, MuddyBuddy Trunk Liner, Bumperdillo rear bumper protection as well as pop-in sunshades

On the other hand, the Air Design USA Jetta SEL pays tribute to the looks of the second-generation Jetta. It features vintage look tri-color graphics, which is the same theme worn by a bicycle mounted on its Volkswagen Accessories roof bars and upright bicycle rack. This Jetta SEL build boasts of an Air Design USA body kit with rear lip spoiler, as well as Volkswagen Comfort & Protection Accessories such as MuddyBuddy Trunk Liner, MoJoMats carpet floor mats, Bumperdillo rear bumper protection, and pop-in sunshades.

The Air Design USA Jetta SEL has a lowered stance made possible by EIBACH Progressive Rate Lowering Springs. It rides on 19-inch TSW Hockenheim S wheels hugged by with Falken Azenis FK510 tires. Theser wheel show front performance brake calipers in GLI red. Inside, this Jetta SEL build comes with two-tone custom cognac and black colored seating surfaces as well as steering wheel and door cards.

Meanwhile, the Jetta S by Jamie Orr is essentially a White Silver Jetta S with six-speed manual transmission transformed into a cutting-edge build. It comes with a ECS Tuning 3D-printed prototype body kit with a high-rise rear spoiler. Now lowered thanks to KW Clubsport coilovers, this Jetta S build rideson 20-inch Work Emotion T5R 2P wheels shod with Delinte DS8 tires, while showing off ECS Tuning brake rotors with Brembo six-piston calipers on the front and Golf R calipers/carriers at the rear.

Inside, the Jetta S by Jamie Orr comes with Recaro A8 seats and rear seats wrapped in houndstooth style material. It also features Black Forest Industries color-matched shift knob and boot.

Press Release

VW at 2018 SEMA Show

Volkswagen of America, Inc. is pleased to announce that the Volkswagen Jetta has been chosen by three top automotive builders and customizers as a platform to showcase parts, equipment and build potential at the Specialty Equipment Market Association (SEMA) Show® in Las Vegas, between October 30 and November 2. The sedan’s large, more dynamic proportions have made it an appealing car to highlight both cosmetic and performance-based parts and accessories to attendees.

“Straight from the factory, the seventh-generation Jetta’s bold new design grabs people’s attention,” says Robert Gal, Senior Manager, Performance & Accessories, Volkswagen Sales & Marketing. “The fact that this group of top tuners and customizers chose it as a canvas for their offerings and creativity is further testament to its appeal."

The following Jetta builds will be on display from October 30th to November 2nd at various locations in and around the Las Vegas Convention Center, Las Vegas, Nevada.

H&R Special Springs Jetta R-Line

Built to highlight the aftermarket suspension offerings from H&R Special Springs, this Jetta R-Line has been lowered via H&R Street Performance Coil Overs and Trak+ wheel spacers. Perching the car on 19 x 8.5-inch Rotiform BUC wheels wrapped in Pirelli P Zero tires has cleared the way for upgraded front performance brake calipers, color-matched to the Habanero Orange factory paint, and 13.4-in rotors.

Styling comes by way of an Air Design USA body kit, including a high-rise rear spoiler and Sticky Jewel graphics. A full suite of Volkswagen Accessories rounds out the build, including Comfort & Protection accessory MoJoMats® carpet floor mats & MuddyBuddy™ Trunk Liner, Bumperdillo® rear bumper protection, and pop-in sunshades. “The Jetta is a great car out of the box,” says Roland Graef, President, H&R Special Springs, LP. “This use of suspension, stance, bodywork and wheels only compliment the incredible appeal the car already has.”

Air Design USA Jetta SEL

Inspired by Jetta/Golf accessories from the 1980s and 90s, Air Design USA’s Jetta SEL build pays homage to the aftermarket’s embrace of the second-generation sedan and hatch. Nineteen-inch TSW Hockenheim S wheels, shod with Falken Azenis FK510 tires, are a modern redesign of the 90s-era DTM-inspired Hockenheim wheel. An Air Design USA body kit with rear lip spoiler is complimented by vintage look tri-color graphics that echo onto a roof-mounted bicycle, attached with Volkswagen Accessories roof bars and upright bicycle rack.

A lowered stance is achieved with EIBACH® Progressive Rate Lowering Springs and draws attention to front performance brake calipers, painted in GLI red. Inside, two-tone custom cognac and black colored seating surfaces with matching door cards and steering wheel complete the retro look. The car also sports a full suite of Volkswagen Comfort & Protection Accessories including MoJoMats® carpet floor mats, MuddyBuddy™ Trunk Liner, Bumperdillo® rear bumper protection, and pop-in sunshades.

“Air Design’s first styling kits were developed for the Jetta Mark 2 and Jetta Mark 3 and have been part of the Volkswagen Euro-tuning cult, with a legion of dedicated fans throughout the world,” states Mariana Lopez, PR and Social Media Manager for Air Design. “When the Jetta A7 arrived this year, we knew we had to make sure we developed a sporty styling package to be available for our customers.”

Jetta S by Jamie Orr

Volkswagen enthusiast Jamie Orr has a history of cutting-edge builds, and has now taken his talents to a White Silver Jetta S with six-speed manual transmission. Lowered on KW Clubsport coil-overs that feature remote reservoirs and three-way adjustable damping, the aggressive stance highlights a set of 20-inch Work Emotion T5R 2P wheels. Wrapped in Delinte DS8 tires, the wheels make their world debut on the car, and showcase ECS Tuning brake rotors with Brembo six-piston calipers up front and Golf R calipers/carriers at the rear.

The Jetta’s aesthetics are further highlighted by an ECS Tuning 3D-printed prototype body kit, including a high-rise rear spoiler. Interior ambiance is enhanced by Black Forest Industries color-matched shift knob and boot, RECARO® A8 seats and rear seats reupholstered in houndstooth style material. “I've been a longtime fan of the Volkswagen Jetta, and have owned many, from the first generation onward,” says Orr. “This latest iteration has some really interesting and exciting design elements, which I was thrilled to try to highlight through this project.”

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