Chevrolet Camaro is the “hottest car” at the 2011 SEMA Show

Article by Christian A., on November 7, 2011

The Chevrolet Camaro was recognized as the “hottest car” at the 2011 SEMA Show in Las Vegas. It received the same award in 2010. The winner in this category is what’s determined to be the most accessory-friendly vehicle. SEMA looks at the volume of aftermarket parts that are shown at this annual event that applauds automotive performance and personalization.

It was in 2010 that the SEMA award was first given. This means that the Camaro is actually the only model to get the award. The fact that it was chosen for two years in a row is a reflection of how the aftermarket industry likes the Camaro.

It also proves how willing this segment is to continually invest in the most popular sports car in the U.S. In October, 6,119 Camaros were sold. This makes it the top-seller in its class. The Camaro has been No. 1 in this segment for 9 of the 10 months so far in 2011. Camaro sales have risen almost 7% in the period from January to October 2011.

At the SEMA Show, the enthusiasm for the Camaro was evident in the display of the aftermarket manufacturers and customizers. But Chevrolet had actually displayed its own group of customized Camaro concepts at the SEMA to show its wide-ranging personalization and performance options.

“After more than two years on the market, the Camaro continues to inspire creativity and Chevrolet is thrilled to see that expressed in all the wonderfully personalized examples here at the SEMA Show,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “Camaro has always been a car customers love to personalize and we are doing all we can to support them and the aftermarket industry with parts and accessories that help turn their dreams into reality.”

Dimension-wise, the Chevrolet Camaro two-door sports coupe is around 190.4 inches (4,836 mm) long, 75.5 inches (1,918 mm) wide and 54.2 inches (1,376 mm) tall. It rides on a wheelbase that measures 112.3 inches (2,852 mm). Featuring a design nearly akin to the original concept, the latest Camaro pays homage to the very model that was produced from 1967 to 1969.

Featuring an aerodynamic, fast, 67-degree rake windshield, the Camaro is specified with a long hood and short deck pushed to the corners of the muscular fender forms. In terms of aerodynamics, the V6 versions boast of a 0.37 coefficient of drag (Cd), while the V8-powered SS has 0.35 Cd.

Its wheel arch openings are designed to ensure that the association between the top of the tire and the bottom of the fender remains consistent on all models. The Chevrolet Camaro rides on 18-inch wheels as standard (optional 19-inch or 20-inch wheels are available) and features the classic "V" design motif in the nose and a 2.5-inch (63.5 mm) power dome on its aluminum hood.

The Camaro SS, meanwhile, comes with a simulated air intake in the upper front fascia, with a larger lower air intake. On the other hand, the new 2010 Camaro features sculpted twin cockpits across the roof – as inspired by Corvette. It also comes with an ostensibly invisible B-pillar -- designed to increase its structural rigidity -- that makes the Camaro look like a hardtop coupe.

A one-piece body stamping was employed to ensure quality during the production process, lending that Camaro with a cleaner side appearance free from gaps and seams and even plastic appliqués. Of course, the 2010 sports coupe is laden with familiar Camaro styling cues like the "Gills" in the front of the rear quarter panel. Customers could choose from ten available colors to wrap their Camaro with.

These colors include Aqua Blue Metallic, Black, Cyber Gray Metallic, Imperial Blue Metallic and Inferno Orange Metallic, as well as Rally Yellow, Red Jewel Tintcoat, Silver Ice Metallic, Victory Red and White. Customers may also avail of an RS appearance package for the LT and SS versions of the Camaro, adding elements like HID headlamps with integrated halo rings, specific taillamps, 20-inch wheels with a Midnight Silver finish and a rear spoiler on LT.

Press Release

Camaro is SEMA's Hottest Car for Second Consecutive Year

For the second year in a row, the Chevrolet Camaro is the “hottest car” at the SEMA Show in Las Vegas. The SEMA Award recognizes the most accessory-friendly vehicle, based on the volume of aftermarket parts exhibited at the annual showcase of automotive performance and personalization.

The SEMA Award was first handed out in 2010, which not only makes Camaro a two-time winner, but the only car to receive the award. Its selection reflects the aftermarket industry’s enthusiasm and continued investment in America’s most popular sports car.

Camaro posted 6,119 sales in October, again leading the segment and topping the next-closest competitor nine of 10 months so far in 2011 – with sales up nearly 7 percent in the first 10 months of this year.

Along with the examples displayed by aftermarket manufacturers and customizers at the SEMA Show, Chevrolet brought its own contingent of customized Camaro concepts to Las Vegas, demonstrating the diverse range of personalization and performance possibilities. They include:

COPO Camaro – A conceptual exploration of a factory-built Stock Eliminator race car and the spiritual successor to the legendary special-order models from 1969.

Camaro Hot Wheels® – This full-scale interpretation of a Hot Wheels toy is inspired by the “Custom Camaro” model, which was part of the original release of 16 Hot Wheels toys in 1968 – including a modern take on the chrome-style “Spectraflame” exterior finish.

Camaro Red Zone – A design statement in the new-for-2012 Crystal Claret exterior color and achieved with current and future accessories – and it debuts a new, heritage-inspired stripe graphic that will be available soon.

Camaro Synergy Series Concept – Using the best of the best Camaro accessories matched with a distinctive silver exterior with red accents, it’s the latest in the Synergy concepts that have debuted at SEMA. Chevrolet will be listening to the reaction it receives at SEMA, as it could be brought to production.

Camaro 1LE Concept – The legendary 1LE designation returns to the Camaro as a concept intended to carve up road courses. While only a concept, it borrows production components from both the Camaro SS and forthcoming Camaro ZL1 to deliver a competition-ready package.

Camaro ZL1 Carbon Concept – This concept incorporates all the technology and performance of the Camaro ZL1 – which goes on sale in 2012 – with an added layer of carbon fiber to add a decidedly sinister-looking element of form to a car that’s all about function.

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