Chevrolet brought the Silverado High Desert Concept at the 2014 SEMA Show and as expected, the new vehicle was designed to take passengers almost anywhere. Based on the Silverado High Country crew cab, the new concept is distinguished thanks to the new chrome grille with horizontal chrome bars, halogen projector headlamps as well as body-color front and rear bumpers.
Moreover, the design is underlined by the Deepwood Green exterior color and Oxide Gold and Russet accents. The standard chrome door handles and mirror caps found on the Silverado High Country were changed to body color just like the custom grille insert.
Furthermore, there is a concept cargo storage system but also a sport bar mounted in the bed with integrated stop lamp and LED cargo bed lightning. The exterior design is completed by the Chevrolet Accessories 220inch aluminum wheels with Oxide Gold and Russet accents, which hide the Brembo six-piston front brake calipers.
Inside, the Silverado High Desert Concept comes with a saddle brown interior, heated and cooled perforated premium leather front seats with High Country logos on the headrests, Chevrolet MyLink connectivity with an 8-inch touchscreen, front and rear park assist and a premium audio system from Bose.
Under the hood, there is an EcoTec3 6.2-liter V8 engine that produces 420 hp and 460 lb-ft of torque, bolted to a Hydra-Matic 8L90 8-speed automatic transmission.
Building on Chevrolet's 95 years of truck heritage, the new Silverado is raising the standards anew for full-size pickups. For the 2014 model year, the Silverado boasts of stronger and more comfortable cab as well as revised steering, suspension and brakes. Furthermore, the new Silverado offers innovative solutions for cargo management in the bed as well as ample towing and hauling capabilities. In addition, three powerful yet efficient EcoTec3 engines are now available for the new Silverado.
Mark Reuss, president for GM North America, quipped that Chevrolet has a commitment to provide truck customers the most-refined, best-engineered pickups – ones that they could rely on for their daily activities like operating their businesses and taking care of their families.
Joining the Chevrolet Silverado 2500 and 3500 HD pickups, the 2014 Silverado completes the brand’s three-truck portfolio that is designed to allow customers to pick the most appropriate truck for their needs. Moreover, Chevrolet is now pursuing the development of an all-new Colorado midsize pickup.
Chevrolet designed and engineered the Silverado 1500 to cater to the exacting needs of its customers while boosting the brand’s reputation for building the most dependable, most affordable and most durable full-size trucks.
Jeff Luke, executive chief engineer for full-size and midsize trucks noted that truck customers are among the most discerning and demanding clients in the business.