Dodge Charger R/T Mopar Concept previewed before the 2014 SEMA Show

Article by Christian A., on October 26, 2014

The 2015 Dodge Charger a.k.a. world’s only four-door muscle car received a new set of Mopar parts and accessories and became the Charger R/T Mopar Concept prior to the 2014 SEMA Show. According to Dodge, the vehicle you see in the photo received a new front splitter, new Mopar side sills and unique Mopar exhaust tips. Moreover, the rear end features a one-piece rear spoiler for better downforce and a more aerodynamic rear profile.

Furthermore, the Charger R/T Concept is finished in TorRed exterior paint, complemented by the gloss black roof and by the forged Mopar lightweight 20-inch wheels featuring a Granite Crystal low gloss finish.

The 5.0-liter HEMI V8 engine found under the hood received a Mopar cold air intake but the company didn’t give us any details regarding the total output. However, we do know that the standard engine delivers 370 hp and 536 Nm (395 lb-ft) of torque, which means that more power means some impressive performance figures.

In addition, the Charger R/T Mopar Concept gets a new coil over kit, front and rear sway bars and front and rear tower braces.

The new Dodge Charger hopes to appeal to young and affluent customers by combining an aggressive and youthful image, as well as high levels of engineering, quality and full-size functionality. On average, Charger customers are around 15 years younger than its rivals’ buyers in the segment. Likewise, more than half of them are millennials or Generation Xers.

Thanks to its special charm, the Charger is posting a high number of conquest sales. In fact, the Charger posted a 62-percent surge in sales since 2009, which is twice the pace posted in the standard full-size car segment. In 2013, Charger logged its best sales since 2007, which allowed the car to grab a 3.2 percentage point increase in market share since 2009.

Now Dodge is bent on helping Charger keep its distinctive edge. Dodge achieved this by injecting a wide array of new technologies and new premium features. For instance, the new Charger is offered with remarkable powertrains, high-end interiors, and a new exterior design that makes the vehicle easily recognizable as a Dodge.

The new 2015 Dodge Charger takes inspiration from its performance-enthusiast roots, in particular over 45 years ago when the original was first launched. The latest iteration pays tribute to past muscle cars while still delivering modern exterior and interior.

In fact, the Charger features an all-new exterior of the spiritually inspired by the iconic second-generation Charger of the late 1960s, in particular the 1969 model. Boasting of a rear-wheel-drive (RWD) configuration and tested power, the Charger represents a modern take on an old-school muscle car.

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