It doesn’t come as a surprise that Ford F-Series pickups had once again been named officially the “Hottest Truck” at the annual SEMA Show in Las Vegas. The award is given to the most popular vehicle that’s displayed in the trade show. Before the show opened this year, SEMA officials took a look at all the trucks shown in the booths of the massive aftermarket expo.
The fact that there were more Ford F-Series pickups than any other truck model just proves how popular and appealing these trucks are with the aftermarket industry. Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service, said that the company is “honored” that plenty of SEMA members use F-Series pickups to display their newest ideas and products at the show. Aside from aftermarket exhibitors, Ford also brought four F-Series trucks to the SEMA show to demonstrate just how versatile its F-150 and Super Duty pickups are.
Matchbox partnered with Superlift Suspensions to convert a Super Duty into the Matchbox Superlift Brush Truck. Superlift improved its off-road capability by fitting a 10-inch lift system on 41-inch Interco IROK tires. It was given a two-tone paint job composed of PPG Vibrance “Oh, So Orange” basecoat and accented with a contrasting satin black powder coat.
This is a testament of how the truck is competent in fighting fires with its code-three emergency lights and sirens as well as a firefighting utility bed and equipment. Those who visited the Ford show stand were given a miniature die-cast version of the truck. The “Black Mamba” Super Duty displays the best in luxury and style with Hulst Customs-designed hood and grille with stainless steel mesh insert, Hulst Customs side rockers and lower front fascia with LED lighting by Radiantz.
In addition, it has been fitted with suicide rear doors with Scissor Doors billet hinge kit. The exterior stands out with its planet Color custom black paint along with 3M Di-Noc stainless graphics. The highlights for the interior include Katzkin leather and Hulst Customs aluminum trim accents.
When Ford gave details on what it wanted for a new truck, the company was very precise. It wanted what was already considered as the favorite truck in the U.S. to be redesigned so that it would offer customers unmatched capability and unparalleled selection of a wide range of smart and game-changing features.
Inspired by the company’s large customer base, the team, composed of 1,000 people made up of researchers, designers, and engineers, to name a few, listened to what these customers had to say and the result is the new 2009 Ford F-150. Coming from a company that has made at 33 million units of the F-Series pickups going as far back as 1948, the new model is expected to set new standards in the full-size pickup class.
In order to come up with the new 2009 F-150, the truck team implemented a 360-degree holistic approach to the redesign. Changes include having features not seen before in this segment and an exterior that is tough and is highlighted by the three-bar grille. Then there is also the refined and flexible interior which offers ample space for everyone inside.
It even redefines what truck luxury means, considering the unique choice of trim levels and cab styles, one of which is the Platinum series. These are not the only enhancements. The chassis for example makes use of materials that are lighter and that offer high-strength. This allows the 2009 F-150 to offer more output and even improved safety and fuel economy, in addition to better payload and towing capacity.
Ford Americas’ President Mark Field said that with the company remaining to be the leader in trucks and the F-150 being an American icon, customers will clearly expect and want the best truck there is.
The team that came out with the new 2009 F-150 not only managed to meet those expectations but in fact were able to go beyond them, he added. Since the product-led transformation of the automaker is now in full swing, he continued, the addition of the new F-150 is indeed a big benefit not only to the company but ultimately to the customers themselves.