When Toyota came out with Yaris, the new brand was very fast recognized for having the right value for money. Positioned as a youth brand oriented, Toyota Motor Sales US decided to develop a special version of the Yaris in order to show how customization can make the difference on a Yaris 5-door Liftback.
The Hard Kandy theme chosen as the presentation model at SEMA 2009 is mostly oriented on women and it reflects the personality of an independent woman with high interest in arts, music and design.
The custom wrap was developed by Visual Image Systems and it represents the base of the theme, incorporating a design in shades of pink with swirling ribbons for movement and flames. The car features a sport body kit, Toyota CAD roof end spoiler, an Inalfa 845 Signature Series built-in sunroof and comes fitted with 18-inch wheels and Pirelli PZero Nero tires.
At the interior the car shows Roadwire leather and factory matching leather trim colours combined with Alcantara, emphesised custom emboss in harmony with the exterior design.
GGBailey.com was in charge with keeping the line with the design for the custom carpeted floor mats featuring thickly serged edges and the computer controlled embroidery depicting the Yaris name in pink. All the pink touches, used also for the door panels and centre cluster, come to suit with the exterior design line.
For a more detailed customization Toyota offers a range of interior upgrades such as interior light kit, sport pedals, sport shift knob, and a Blu-Logic Bluetooth hands-free system.
The audio visual system is a premium one signed by Alpine Electronics of America and it gives the possibility of full control of an IPod with the help of a touch screen control interface.
West Coast Customs together with VMOD and Vizualogic developed a special system, a media centre, a computer and media management server that can access 3G internet service, giving the possibility to the passengers to stay connected to family or friends.