2013 SEMA Preview: Hyundai and Bisimoto team up to create 1,000 hp Genesis Coupe

Article by Anita Panait, on October 8, 2013

Hyundai is collaborating once again with Bisimoto Engineering to develop a 1,000-hp Genesis Coupe for the 2013 SEMA show next month in Las Vegas. Bisimoto Engineering –known for transforming production-grade engines into dynamic and excellent powerplants – eyes to create a Bisimoto 2013 Hyundai Genesis Coupe that will boast of a turbocharged factory-based 3.8-liter V6 engine that can provide up to 1,000 hp of output.

The Bisimoto powertrain employs newly designed internal components while having the naturally-aspirated Genesis Coupe 3.8 R-Spec engine as the core building block.  The Bisimoto 2013 Hyundai Genesis Coupe offers the merger between reliability of a street car and the shocking power of a racing.

Bisi Ezerioha, owner of Bisimoto Engineering, remarked that the key to building reliable, high-horsepower engines goes beyond the design, engineering and fabrication of performance parts since the core engine should be strong enough to weather  advanced modifications.

He noted that the Genesis Coupe 3.8-liter Lambda engine is “a thoroughly robust powerplant,” and his company is eager to develop its full potential for the “rigors of competitive motorsport.”

To complement the dynamic work done underneath the car’s hood, Bisimoto created a custom Electric Blue paint, Denmatic design graphics package, ARK hood and Carbon Fiber decklid. Bisimoto also fitted it with a Burns stainless exhaust and Bisimoto rear badge.

Genesis Coupe provides Xenon high-intensity discharge (HID) headlights, for a more dazzling illumination intensity, more daylight-like lighting character and decreased power usage. Also, the visual cut lines of these HID headlights are razor sharp, offering optimal nighttime visibility to the driver without the danger of blinding oncoming vehicles.

Music aficionados will receive the Genesis Coupe's standard aux input jacks (3.5 mm mini-jack and USB input) to lodge and charge personal audio gadgets such as an iPod. When an iPod or flash drive is linked through the USB port in the center storage compartment, not only does it play music through the car’s sound system, it likewise charges the iPod and enables the driver to access tracks with the steering wheel sound controls. This system likewise enables both driver and passengers to effortlessly see song/artist/title information and operate the music from the sound head unit as opposed to the iPod unit. This safety-oriented function enables the driver to maintain his or her attention on the road constantly.


Hyundai Blue Link telematics is available on the all-new 2013 Genesis Coupe with a 90-day complimentary testing period. The Blue Link platform is likewise available on 3.8 Grand Touring/Track and 2.0T Premium trim levels. Blue Link can be accessed from the buttons on the rearview mirror inside the Hyundai Genesis Coupe, the web and through the smartphone. Blue Link is provided in three telematics service bundles: Assurance, Essentials and Guidance.

Press Release


Hyundai has once again teamed up with some of the biggest names in the automotive tuning community for SEMA 2014. This year, Hyundai focuses on the performance and tuning capabilities of its newest models, the 2015 Genesis and 2015 Sonata. Also featured in this year's roster is the most-powerful four-cylinder 2014 Genesis Coupe ever built, and a rally-inspired Hyundai Veloster Turbo wrapped in a custom, Hyundai Quaker State livery. Hyundai will be showcasing these creations at its SEMA display in Central Hall (booth #24387) at the Las Vegas Convention Center, Nov. 4-7, 2014.

The lineup of Hyundai vehicles includes:

ARK Performance AR550 Genesis Sedan
Bisimoto Engineering Sonata
Blood Type Racing Genesis Coupe
JP Edition Sonata
Toca Signature Edition Genesis Sedan

"Every year we invite some of the biggest names in the aftermarket tuning community to build some of the most exciting vehicles at SEMA," said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. "We wanted this year's builders to develop performance and luxury in tandem, and from what you see from our lineup of vehicles, they have exceeded our goals on every measure."

ARK Performance AR550 Genesis

Hyundai teamed up with ARK Performance to create an ultra-luxurious, performance equipped 2015 Genesis Sedan that is capable of going head-to-head with competition like Mercedes-Benz AMG and BMW M. To build an executive sedan capable of going head-to-head with the world's best competition, ARK fused supercharged power with head-turning styling. To give the vehicle the performance credentials it needs to compete with the best in the business, ARK focused on the power, handling, and most importantly the sound of the Hyundai power plant. They also integrated their high-performance racing technology to introduce a very unique and bold Hyundai vehicle.

Bisimoto Engineering Sonata

For a third year in a row, Hyundai teamed up with powertrain gurus, Bisimoto Engineering, to create the most-powerful, front-wheel drive Sonata in history. To the tune of 708 horsepower, Bisimoto Engineering re-built Hyundai's 2.4-liter "Theta-II" four cylinder engine from the ground up. As always, Bisi Ezerioha, owner and chief engineer of Bisimoto Engineering developed reliability in tandem with the car's face-rearranging power. Complementing the extensive overhaul under the hood, Bisimoto wrapped its 2015 Sonata in custom laminated body wrap and graphics.

Blood Type Racing Genesis Coupe

The Chicago-based tuner, Blood Type Racing, set out to create the most-powerful 2.0-liter Genesis Coupe ever built. Through a combination of a high-boost Precision Turbo turbocharger, strengthened and fully balanced internal components, a custom intake, intercooler, full exhaust kit and nitrous injection, BTR achieved their goal, extracting almost 1000-crank horsepower from the engine. Complementing the outrageous power, BTR gave the vehicle an aggressive, underground racing appearance through the addition of a widebody kit from Japanese designer Kei Miura, with 40mm-wider front and 60mm-wider rear fenders, front bumper lip spoiler, rear diffuser and a GT wing for added down force.

JP Edition Sonata

With an emphasis on maintaining his signature build style, the JP Edition Sonata connects Los Angeles street art culture with automotive enthusiasts. Working closely with renowned street artist, Mr. 44 and Flexfit | BSCMP, the build features a balance of performance products, in-car entertainment with the latest innovations and clean styling, representing the enthusiasts whose cars showcase an extension of their personalities and lifestyles. Giving the Sonata a performance boost, John Pangilinan added an AEM cold air intake, a MagnaFlow exhaust kit and a hot charge pipe from Bisimoto engineering.

Toca Signature Edition Genesis

Toca Marketing Group, the Chicago-based builder who strives to push the limits of aftermarket fabrication, created its latest Toca Signature Edition vehicle to push the Genesis' performance and luxury benchmarks to new heights. Dubbed "Steel Phoenix," the car uses Hyundai's "Tau" 5.0-liter V8 as the powertrain's foundation. Toca engineered a one-off, Garrett twin turbo setup for the vehicle, complete with a full ARK Performance catback exhaust system, boosting the power output to 600 horsepower. The vehicle's interior has been given the executive treatment with the custom black leather seats with contrasting white stitching, carbon-fiber trim panels and a Rockford Fosgate sound system.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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