MKW Wheels rolls off to 2016 SEMA Show with various highly specialized wheels

Article by Anita Panait, on November 5, 2016

When it comes to customization (or personalization), one of the most common parts of the cars usually replaced to make more exclusive or suitable to the owner’s taste is its wheels. There is nothing wrong with stock wheels, it is just that custom and optional rims are usually lighter and more elegant.

At the 2016 Specialty Equipment Market Association (SEMA) show in Las Vegas, Nevada, there is a gathering of companies with expertise in manufacturing specialized non-stock wheels. One of these companies is California-based MKW Alloys, which is showcasing various highly specialized wheels from its RSR luxury and Hostile Wheels off-road wheel brands.

As part of its engagement in the 2016 SEMA Show, MKW Alloys has fitted a heavily customized 2016 Ford Mustang with new one-piece forged magnesium wheels -- in 20x10 design – further improving its overall performance of the car while providing less stress to the engine. MKW Alloy has also prepped five project cars for the 2016 SEMA. These project cars include modern luxury vehicles, lightweight muscle cars and rugged off-road as well as luxury trucks.

MKW Alloys sales executive Bill Koenig remarked that a car or a truck with an incorrect wheel setup might not be able to dish an optimum level of performance. He quipped that through the company’s efficiency testing and development, it managed to create a wide array of wheel choices for all types of cars, trucks and sports utility vehicles.

According to Koenig, magnesium wheels are appealing because of their lightweight nature. He noted that making a wheel much lighter is a priority since a car that pushes less rotating mass has a competitive advantage against a similarly equipped car fitted with heavier wheels. Since magnesium is around 30 percent lighter than aluminum, wheels made from this material boasts of decreased rotational weight.

This means that drivers could get up to speed much faster as well as maintain a certain speed longer without further burdening the engine. Koenig noted that magnesium boasts of the highest vibration dampening rate among structural metals – besting even aluminum, titanium or steel. Thanks to this attribute, magnesium wheels could better absorb shock from the road while providing a more consistent contact patch for the tires. All of these allow for a smoother ride as well as better traction for accelerating and cornering.

The magnesium wheels on MKW Alloys’ customized 2016 Ford Mustang are wrapped in 20-inch Michelin Pilot Super Sport tires. This Mustang is also specified with a Borla exhaust system, Alcon brakes, a full lowering kit from Eibach and a Katzkin leather interior.

Hostile Wheels – a big trusted brand of durable and high-performance off-road wheels – is displaying new designs at the 2016 SEMA show and is a sponsor of the Lucas Oil Off-Road Race Series.

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