Mugen at the 2009 SEMA Show

Article by Christian A., on August 29, 2009

Honda's exhibit at the 2009 Specialty Equipment Market Association's (SEMA) show is made all the more special because it is celebrating its 50th anniversary in the United States. Honda brings a special twist to the event by displaying a variety of historic and accessorized Honda vehicles.

It also showcases the 2010 Accord Sedan equipped with MUGEN accessories. Bruce Smith, vice president of Parts Operations for American Honda Motor Co., Inc., said, "Customized Honda cars factor strongly into SEMA history and are a big part of Honda's 50 years in America."

Smith added that Honda's growing accessory lineup, which includes MUGEN kits for the Accord sedan and Fit, proves its commitment to supporting personalization of its vehicles into the future.

The 2010 Accord Sedan with MUGEN accessories revealed at the show is a preview of the MUGEN complete line of accessories that will be available starting November 11.

The future MUGEN accessories line-up consists of 18-inch alloy wheels, front sports grille, front under-spoiler, side spoiler, rear under-spoiler, sports floor mats, machined aluminum oil filler cap and a distinctive front emblem.

The advantage to choosing an aftermarket producer that is so closely linked with Honda is that all of the painted parts will come color-matched to one of five popular Accord sedan colors: Polished Metal Metallic, Crystal Black Pearl, Alabaster Silver Metallic, White Diamond Pearl and Taffeta White.

Headquartered in Minato, Tokyo, Japan, Honda Motor Company, Ltd. (Honda Giken Kogyo Kabushiki-gaisha) is a Japanese conglomerate engaged mainly in the production of vehicles, motorcycles, aircraft and power equipment. It was established by Soichiro Honda as the Honda Technical Research Institute in October 1946 in Hamamatsu, Japan. In 1949, the Honda Technical Research Institute was liquidated, and the funds resulting from it were used to incorporate Honda Motor Co., Ltd.

Honda completed its first motorcycle -- the D-Type (Honda Dream) – in 1949, and 10 years later, the company became the largest motorcycle maker (since 1959). Its first production vehicle arrived in August 1963 -- the T360 mini pick-up truck. Its first production car was the Honda S500 sports car, which entered production in October 1963.

The Japanese carmaker ended its participation in Formula One after the 1992 season. In 1995, the company established Honda Aircraft Company as a wholly owned subsidiary was to produce jet aircraft.

Mugen Motorsports is a Japanese engine tuner and parts maker that produces OEM parts for Honda Motor Co. It was founded by in 1973 by Hirotoshi Honda, son of Honda Motor Co. founder Soichiro Honda, and veteran racer Masao Kimura. Mugen – which is derived from a Japanese term that means "unlimited" – has never been owned by Honda Motor Co., although Hirotoshi Honda has been the carmaker’s major shareholder in Honda since Soichiro Honda death in 1991.

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