SEMA debut for the Hummer H3 Alpha Four Wheeler Project Trailhugger

Article by Christian A., on August 29, 2008

Joining with Hummer, Four Wheeler Magazine designed and created an H3 Alpha with an all-business look and improved off-road potential, while maintaining fuel economy and driver comfort. "Trailhugger" as the project is intimately called, began with a "de-glossing" of the H3.

That meant painting over the chrome and bright trim flat black and revising the factory's shiny Victory Red clear coat finish with an improved PPG flattening agent mixed with clear to provide it with a satin-like appearance.

Also added by the editors are Hummer's brush guard, roof lighting and rocker protection parts. Then, Four Wheeler exchanged a set of nitrogen-charged, 2-inch diameter Rod Hall Racing associated reservoir-type high performance shocks and Light Racing JounceShocks.

A set of GT Inc. Simulock 16-inch wheels were also included which were painted flat black to blend with the overall exterior color scheme.

The Hummer tires were set on the H3 with an array of BF Goodrich Mud-Terrain T/A KM2 LT285/75R16 tires. The height of the vehicle remained as in the original since the editors wanted to explore the vehicles capabilities at the level of the stock ride height.

More changes in the continuing project include a Gobi Stealth roof rack outfitted with a custom, wireless remote-controlled perimeter lighting system (using 10 PIAA 2100XT lamps) utilizing parts from Directed Electronics; a Warn XD9000 winch with's strong artificial rope and hawse fairlead; DeFelice Offroad Innovations hoist mount system and Up Armor skid plate. The 5.3L V8 engine is factory, but Four Wheeler added a MagnaFlow after-cat exhaust system.

Most of the changes and improvements to the H3 were managed by Attitude Performance in Arlington Heights, Ill.

The Four Wheeler Magazine provides updates on the Trailhugger project and a relevant blog:, where Editor Ken Brubaker writes regularly concerning the H3's improvements and its abilities as the mainstay for the magazine.

If you liked the article, share on:



Fuel efficiency and going the distance may not be among the things that immediately come to mind when one mentions SEMA. But that hasn’t dissuaded Hyundai from what it has...
by - October 11, 2017
More and more people are beginning to appreciate classic pickup trucks, which are quickly becoming an in-demand commodity. A lot of these trucks come from the late 1960s and one...
by - October 3, 2017
The original classic Ford Bronco has become more relevant lately, thanks to the upcoming release of the all new version of it. The classic 1966 Bronco will make its way...
by - September 23, 2017
Fireball recently unveiled their latest racing monster at the 2016 SEMA Show in Las Vegas. As far as we can tell, this 990 hp Camaro can put the Roush Mustangs...
by - November 8, 2016
For those who already own a Winnebago, enjoyment while being on the road comes fairly easy. Even then, some people also want a vehicle where they can get a thrill...
by - November 7, 2016

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!