SEMA Preview: 2010 Ford F-150 by Ford Vehicle Personalization

Article by Christian A., on August 30, 2009

Project FX2 Sport 6.2L H.O. will showcase for this year's SEMA Show America's best-selling full-size pickup for 32 straight years, the Ford F-150.

The new FX2 Sport package, which is already available right now from your local Ford dealer consists of a dark billet grille, unique headlamp treatment, monochromatic paint, unique wheels, custom step bars, a sporty deep front valance and sport captain's chairs with flow-through center console and floor- mounted shifter.

Also, there is a Genuine Ford Accessories bed sport liner ad a Hard Color Matched Tonneau Cover from Ford Licensed Accessories.

The concept vehicle that will be present at SEMA, will also show the Regular Cab configuration and the power and towing muscle of a 6.2-liter H.O. powertrain. With its Red Candy tinted clearcoat exterior paint and Satin Gold graphics, this vehicle projects even more sport style.

The show vehicle will feature concept equipment such as a black chrome billet grille, a Ford Racing rear dual exhaust system with black chrome tips, a lowering kit, a hood scoop and Satin Gold finishes on the wheels. In addition to Trailer Sway Control, which is standard on all F-150s, this vehicle also features available F-150 options such as the Trailer Brake Controller and a navigation system.

Through its capability and toughness, it is easy to see that the Ford F-150 SVT Raptor R is able to follow the brand’s motto of “Built Ford Tough.” However these qualities also display just how high the level of performance is when it comes to SVT and the vehicles it develops.

Hameedi said that the Raptor R is clearly a SVT extension of the brand’s F-150 SVT Raptor. He added that this is similar to what a race prepped version of the Cobra R is to the SVT Cobra or the Mustang FR500C to the Mustang GT. By participating in the Baja 1000, the brand hopes that the F-150 SVT Raptor R will become a test bed when it comes to developing desert-tested and race-proven off-road performance parts.

These are parts that the brand said will be made available through its Ford Racing catalog. The Baja 1000 will begin on Nov. 20, 2008, and will end by Nov. 23. This extreme and off-road endurance race begins from sea level going all the way to an altitude of 7,000 feet. The entire race will cover 1,000 kilometers of rock, sand, and even the mountain passes located on the Mexican Baja Peninsula.

Hameedi admitted that the average customer of the brand is not likely to enter their vehicle and participate in the Baja 1000. However when you consider what happens in a race that spans 1,000 kilometers, he continued, and then consider the lifetime of a vehicle, a number of events are likely to repeat or be similar. He added that these may not happen in a single day but possibly over a total of 100,000 miles.

Hameedi said further that a vehicle that can survive the Baja 1000 will clearly attract customers who are into off-road driving. Ford said that for the Baja 1000, it will be making sure that F-150 SVT Raptor R will be driven by some of the best when it comes to stock class off-road trucks.

The team will have Steve Oligos as lead driver with co-drivers being Bud Brutsman, Greg Foutz, and Randy Merritt. They will all participate in class eight, which is for moderately modified full-size pickup trucks. When it comes to off-road racing, Ford Truck Motorsports has long experienced successes and even sponsored the "Best-in-the-Desert" desert endurance racing series, having Ford trucks serving as the official vehicle.

Press Release

2010 Ford F-150 - Ford Vehicle Personalization

Project FX2 Sport 6.2L H.O. showcases the new Ford F-150, the Ford Vehicle Personalization Team, Ford Racing, Genuine Ford Accessories and Ford Licensed Accessories. Starting with America”s best-selling full-size pickup for 32 straight years, the Vehicle Personalization Team delivers the new head-turning 2010 F-150 FX2 Sport production package.

The FX2 Sport package is available right now from your local Ford dealer and features a dark billet grille, unique headlamp treatment, monochromatic paint, unique wheels, custom step bars, a sporty deep front valance and sport captain”s chairs with flow-through center console and floor- mounted shifter.

Adding Genuine Ford Accessories such as the bed sport liner and Ford Licensed Accessories such as the Hard Color Matched Tonneau Cover, you can easily transform America”s best-selling full-size pickup into a highly personalized vehicle.

This concept vehicle adds additional excitement by showing concepts presently not available on the FX2 such as the Regular Cab configuration and the power and towing muscle of a 6.2-liter H.O. powertrain.

With its Red Candy tinted clearcoat exterior paint and Satin Gold graphics, this vehicle projects even more sport style.

In addition to the standard FX2 Sport package content, the show vehicle features concept equipment such as a black chrome billet grille, a Ford Racing rear dual exhaust system with black chrome tips, a lowering kit, a hood scoop and Satin Gold finishes on the wheels and towing hitch accessories.

In addition to Trailer Sway Control, which is standard on all F-150s, this vehicle also features available F-150 options such as the Trailer Brake Controller and a navigation system. The result is Project FX2 Sport 6.2L H.O. ““ sport style that stands out from the crowd at the track, and powerful towing confidence to get you there and back.

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