SEMA Preview: GReddy Hyundai Genesis Coupe

Article by Christian A., on October 8, 2009

South Korean carmaker Hyundai has partnered with GReddy Performance Parts to manufacture products for the Hyundai Genesis Coupe. The team-up came about due to Hyundai's intention to enhance tunability. Expect the high-performance parts to be displayed on the GReddy X-Gen Street Genesis Coupe show car at the 2009 SEMA Show in Las Vegas.

More specifically, the GReddy Hyundai Genesis Coupe will be on display at the Hyundai booth at the SEMA Show in the Las Vegas Convention Center from Nov. 3 to Nov. 6, 2009 (Booth # 24387). If you're an enthusiast looking to make modifications for daily driving or a weekend at the track, then you're the target for the GReddy Hyundai Genesis Coupe.

Each of the GReddy parts made for the Genesis Coupe will be released in the production kit. The Hyundai Genesis Coupe 2.0T will follow the GReddy Total Tune-Up theme that will not only increase the performance of the engine, but also improve handling and braking.

The tuned up car will be marketed as a blend of reliable street performance with a powerful driving experience. Initially, Hyundai's performance targets of the GReddy-powered Genesis Coupe will be up to 350 hp of motive power and up to 320 ft/lbs of torque, allowing the car to be capable of going 0-60 in less than six seconds. After SEMA, GReddy will make additional engine modifications, pushing horsepower to nearly 500.

GReddy also plans to include a GReddy Performance Products Turbo Upgrade Kit, large front-mounted intercooler kit, a SE Spectrum Elite cat-back exhaust system, MX racing downpipe, Type-S fully adjustable coil-over suspension and numerous other modifications.

Also featured on the GReddy Hyundai Genesis Coupe are GReddy six-piston front and four-piston rear brake calipers. Styling changes include an Aero lip spoiler, carbon fiber hood, aggressive rear spoiler, Volk Racing G2 wheels and Toyo performance tires. With regards to its unique vehicle graphics, artists from Hyundai's North American Design Center in Irvine, Calif. will join in collaborating for the design.

The interior of the GReddy Hyundai Genesis Coupe is a treat with Sparco racing seats, modified gauges, boost controller and a turbo timer as well as a remote switching system.

Headquartered in Irvine, Calif., GReddy is a fully owned subsidiary of Trust Co. Ltd. of Japan. It is engaged in providing automotive performance parts to retailers and installers in the automotive enthusiast market. The company’s performance products are manufactured by Trust Company. Interestingly, productions such as the “The Fast and the Furious” film series have employed vehicles modified with GReddy parts.

Press Release

GREDDY TO DEBUT PERFORMANCE PARTS FOR HYUNDAI GENESIS COUPE

To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed up with GReddy Performance Parts to manufacture products for the Hyundai Genesis Coupe. These high-performance parts will be displayed on the “GReddy X-Gen Street Genesis Coupe” show car at SEMA 2009. The vehicle from GReddy is designed for the enthusiast looking to make modifications for daily driving or a weekend at the track. All of the GReddy parts designed for the Genesis Coupe are planned to be released as a production kit and available for enthusiasts everywhere. The vehicle will be on display at the Hyundai booth at the SEMA Show in the Las Vegas Convention Center from Nov. 3 – Nov. 6, 2009 (Booth # 24387).

The Hyundai Genesis Coupe 2.0T will follow the GReddy Total Tune-Up theme that will not only increase the performance of the engine, but also improve handling and braking. The finished car will blend reliable street performance with a powerful driving experience. The initial performance targets of the GReddy-powered Genesis Coupe will be 350 horsepower and 320 ft/lbs of torque with a 0-60 time under six seconds. Following SEMA, GReddy plans to make additional engine modifications, pushing horsepower to nearly 500.

“The Hyundai Genesis Coupe is a perfect car for the automotive enthusiast and the GReddy products are designed to maximize the performance capabilities of the vehicle,” said Kenji Sumino, general manager, GReddy Performance Parts. “The Genesis Coupe is the ideal car for SEMA and we are building upon the overall concepts originally designed by Hyundai engineers and are looking forward to developing a must-see car at this year’s SEMA Show.”

Mechanically, GReddy plans to include a GReddy Performance Products Turbo Upgrade Kit, large front-mounted intercooler kit, a SE Spectrum Elite cat-back exhaust system, MX racing downpipe, Type-S fully adjustable coil-over suspension and numerous other modifications. The vehicle will also feature GReddy six-piston front and four-piston rear brake calipers.

“The performance parts from GReddy allow enthusiasts to capitalize on the rear-wheel drive Genesis platform,” said Michael Deitz, manager, product development, Hyundai Motor America. “The modifications made by GReddy to the Genesis Coupe 2.0T will highlight the performance capabilities of the vehicle that can be achieved in a real-world setting.”

Styling modifications to the GReddy Genesis Coupe will include an Aero lip spoiler, carbon fiber hood, aggressive rear spoiler, Volk Racing G2 wheels and Toyo performance tires. The unique vehicle graphics will be designed and completed in collaboration with artists from Hyundai's North American Design Center in Irvine, Calif. Inside, SEMA Show attendees will find Sparco racing seats, modified gauges, boost controller and a turbo timer as well as a remote switching system.

GREDDY PERFORMANCE PRODUCTS, INC.
GReddy is a 100 percent direct subsidiary of Trust Co. Ltd. of Japan (“Trust Company”) and is in the wholesale business of providing automotive performance parts to retailers and installers serving the automotive enthusiast market. Based in Irvine, Calif., GReddy has been a recognized leader in this industry since opening its doors in 1994.

From the beginning, GReddy’s performance products, manufactured by Trust Company, have caught the attention of the national automotive press. Throughout the years, numerous articles have been published about GReddy’s products in Motor Trend, Road & Track and other automobile enthusiast magazines. Modifications using GReddy’s parts have been highlighted in programs on the Speed Channel on cable and satellite television. Productions such as the “The Fast and the Furious” series of movies have used vehicles specifically modified with GReddy parts.

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