Volkswagen at the 2012 SEMA Show

Article by Christian A., on October 31, 2012

The Beetle is the star of Volkswagen’s lineup of customized vehicles displayed at the 2012 SEMA Show. The automaker has partnered with some of the biggest suppliers and customizers in the industry. The VWvortex ultimate Super Beetle show car is one of the current-generation Beetle models that could be seen at the Las Vegas show.

APR customized the 2013 Beetle Turbo to deliver 500 hp in all-wheel drive form. There will be at least five more creations aside from the VWvortex Beetle. These are the: European Car magazine’s ‘Beach Battle-Cruiser’, Galpin Auto Sports ‘Chopped Top’, Rotiform’s Beetle, and FMS Automotive’s classic 1956 model and a modern 2012.

Volkswagen is putting the spotlight on the Beetle, which will celebrate its 75th anniversary in 2013. H&R has also built a custom Golf R that will be showing off the suspension modifications.

Tim Mahoney, executive VP at Volkswagen of America, said that Volkswagen has plenty of enthusiastic fans who follow its products such as the Beetle, GTI, Golf R and GLI, which have acted as the platform for several of car culture’s most unforgettable aftermarket and show car creations.

He added that with the Beetle’s 75th anniversary approaching, it seems only right that they honor its heritage with the suppliers and customization partners at the SEMA show.

The Design Chief of the Volkswagen Group and Volkswagen Brand, Walter de Silva and Klaus Bischoff, aims to create a new original design. To invent a recognizable and unique design, both de Silva and Bischoff understand that is important for them to appreciate the product and the brand, which led to the huge success of the iPhone, the Coke bottle, the Ray Ban Aviator, as well as Volkswagen’s own Beetle.

The Volkswagen team started on the project with the leadership and guidance of Bischoff. The challenging task to design and create a modern Beetle inspired all of Volkswagen. The developers and engineers were aware that they dream of following Beetle’s original profile more closely than the blueprint of the 1998 model. Improving its dynamic value is also one of its top priorities.

An interesting fact of this venture was that several of the members of the design team actually drive air-cooled Beetles of their own. Young Volkswagen designers also consider it as their cult car.

This dedication and passion were the ingredients of the 2011 Beetle – a car that honors the rich automotive history and tradition of the reputable corporation. It is indeed unmistakable that if the old and the new Beetles are placed next to each other, one would instantly appreciate and observe that its rear lines are almost identical when light is shone on its roofs.

Remaking each and every part

While some features are comparable, the new 1998 Beetle is a complete revamp of the old vehicle. It can now be described as a tidy, dominant, and self-confident car due to its manifest sportiness. In addition to its low profile, it was also made significantly wider with a longer front bonnet. The front windscreen also has a sharper curve and is also moved further back.

These features certainly create more dynamism, as explained by Bischoff. Even though the new Beetle still resembles the three traditional semi-circles in the domed roof, front wing and rear wing, the new model certainly has given this classic geometry a new interpretation.

Topics: vw, sema show

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