When Lexus unveiled the LC 500 luxury sports coupe, it proved to the world that it is brave enough to reinvent itself. Well, it was not long ago when Lexus was considered as a premium brand that has become utterly boring. That could be because Lexus has been creating premium cars with similar designs, similar cues and similar values.
We couldn’t blame Toyota’s luxury brand for doing that. Lexus spent not just years, but decades of building a reputation for high quality and very reliable vehicles. With this, Lexus was able to experience a surge of success. But its own achievements were what made Lexus quite hard-headed about reinventing itself to become a premium manufacturer of also sporty and exciting luxury cars.
Enter the Lexus 500 luxury sports coupe. This flagship coupe is the company’s strongest statement – so far -- regarding the future direction of its production line. It is bound to influence Lexus’ lineup better than the Lexus LFA sports car. While the luxury brand during recent years has been introducing new models like the IS, NX, and RC -- all of which boast of high levels of emotion – the LC 500 is a personification of performance, luxury and athleticism and style.