It has only been a year since Datsun made a comeback but it’s already thinking of expanding into new markets that are experiencing high growth. If everything goes as planned, it may soon enter markets in South East Asia, Middle East, Africa, among others.
This development was announced at Nissan Global Headquarters on the night that the company celebrated the first year since sales began in South Africa, which is No. 4 on the brand’s list of launch markets.
At this event, Nissan also took the time to put the spotlight on how Datsun has returned to the global arena with its exhibit at the Tokyo Motor Show. Datsun, a brand that disappeared almost 30 years ago, divulged in 2012 that it was making a return.
In 2014, it did just that with the start of sales in India last year in March. To date, the number of new Datsun units that have been sold in South Africa, Russia, and Indonesia has surpassed the 100,000 mark.
Vincent Cobee, Global Head of Datsun, expressed pride at having completed the first stage of its return, adding that it is a “significant day” for the brand. He also said that the latest sales figure that has reached him about Datsun GO’s progress in India is now at 114,000 vehicles.
He shared that the plan is to increase sales and expand its networks in the four markets where it already has a presence. In addition, it will soon add three new models to its lineup in India. At the start of 2016, Datsun will introduce an entirely new model that would be the first Nissan model to use the new CMF-A structure created by the Renault-Nissan alliance.
Nevertheless, he assured everyone that Datsun’s next steps will still be guided by its core values of `Dream, Access and Trust.’ Also during that fateful night, a new concept car was presented. This is the second concept that made its debut after the launch of the first one 17 months ago.
The company’s vision to enter new markets and expand current ones has the Datsun GO-cross Concept in the middle of it as it makes plans for the potential growth of the Datsun GO/GO+ range. This crossover concept has the brand exploring the market’s need for a model that boasts high spirits and a love for adventure.
While this car is perfect for everyday demands, it also has plenty to offer for those going on vacation. For now, there’s no concrete plan for the Datsun GO-cross Concept to enter production. It is built on the same platform as the Datsun GO+ and shares many features with it too.
However, it is considered to be a step above as it will be a more exciting version and it will be equipped with innovations. In August 2015, a campaign was launched to celebrate the company’s achievement of the 100,000th unit sold.
Customers from all four of its markets were asked to share how the new Datsun has changed their lives. Whoever submitted the best story from every market was asked to be present at the event in Yokohama. There may also soon be a book that contains the most noteworthy stories that resulted from this campaign.