Yamaha Cross Hub Concept is created for city people with off-road aspirations

Article by Christian A., on October 29, 2017

People have always known and associated Yamaha with motorcycles and bicycles. But a deeper research would reveal that it also designs and produces recreational vehicles, boats, small tractors and marine engines, as well as snowmobiles, golf carts, industrial robots, wheelchairs and even musical instruments. Now, Yamaha is unveiling a new vehicle at the 2017 Tokyo Motor Show that fuses some of the possibilities of the company’s diverse mobility products – the Yamaha Cross Hub Concept.

At first look, the Cross Hub Concept looks like a small pickup truck. However, it was really designed as a new “lifestyle car” that connects the outdoors and the city. Yamaha wanted the Cross Hub Concept to not be too small or too large, thereby making sure that it is “just the right size.” This means that the size of the Cross Hub Concept is suitable for both city driving and off-the-road trips and is practical enough to be able to transport other Yamaha recreational products, like a motorcycle or an ATV. The result is a concept vehicle with a cabin that could accommodate up to four adults, and a rear cargo bed that could be loaded with up to two motorcycles.

Interestingly, the Cross Hub Concept has the driver centrally seated between two passengers. However, the driver’s seat is located a bit forward from the side passenger seats, allowing the driver easy access to the centrally positioned steering. With another passenger sitting behind the driver, the Cross Hub Concept comes with a diamond-shaped cabin layout. Yamaha has found that this diamond-shaped cabin layout allows the Cross Hub Concept to keep its compact size while still being able to carry four occupants and a lot of cargo on the rear bed.

In terms of exterior design, the Cross Hub Concept boasts of a muscular, tough and aggressive appearance that conveys its abilities as both a city car and an off-road specialist. In terms of dimensions, it measures 4,490 mm (177 inches) in length, 1,960 mm (77 in.) in width, and 1,750 mm (69 in.) in height.

From its mean-looking front end, muscular fenders and high ground clearance to its tough body, large wheels and underbody covering, the new Cross Hub Concept is indeed a lifestyle vehicle that serves a “hub” that connects multi-faceted lifestyles of its customers. Owners could take the Cross Hub Concept to the city for work, to the beach for their personal trips, or to the mountains for an enjoyable trip with their family.

Whether Yamaha would bring the Cross Hub Concept into production or not remains unknown. Depending on the reception for the study at the Tokyo Motor Show, Yamaha could be convinced to bring the production version of the Cross Hub Concept to the market.

Press Release


Introducing the CROSS HUB CONCEPT, a new “lifestyle car” to load up the fun and link the outdoors to the city.

What would make a car uniquely Yamaha? Yamaha designs and builds all kinds of mobility products for a variety of fields of recreation, from motorcycles and bicycles to marine products and more. The “CROSS HUB CONCEPT” model was born of the desire to interconnect those many forms of fun. By bringing together and fusing some of the possibilities presented by our diverse mobility portfolio, a new take on the unique style of Yamaha was born.

The point we focused on was making everything “just the right size.” This meant finding a body size suitable for use either on- or off-road while being maneuverable in the city, and still having sufficient utility to transport other Yamaha recreational products.

In order to create a cabin seating four adults as well as a rear cargo bed that could carry up to two motorcycles, we adopted a unique process for the design and development that focused on extensive experimentation and testing of the overall package before moving to the vehicle’s styling. That was what led to the innovative diamond-shaped cabin layout. It positions the driver’s seat forward in the middle with the passenger seats surrounding it from behind, thus enabling a compact vehicle size still providing the desired cabin space and rear cargo bed capacity.

Yamaha’s “Elementalism” design approach was taken to a new level of evolution with the bold layout of the cabin, tough-looking body surfaces and the robust frame permeating the vehicle. The materials used for finer design details were also given a uniquely Yamaha character, like the wood paneling inspired by the look and feel of our boat decks.

Yamaha’s aim with the CROSS HUB CONCEPT was for it to be a “hub” connecting the multifaceted lifestyles as well as the different values people hold, linking open fields with busy urban streets, and the “active and energetic” with “premium and relaxed.”

Source: Yamaha

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