Nissan at the 2015 Tokyo Motor Show

Article by Christian A., on October 10, 2015

We can expect great things from Nissan Motor Co., Ltd.’s stand at the 44th Tokyo Motor Show, which opens on October 30 and closes on November 8. Open to the public, this exhibit will be held at Tokyo Big Sight. One of the most anticipated highlights of Nissan’s exhibit is a ground-breaking concept dubbed Teatro for Dayz that indicates a new path in mobile technology.

A departure from the usual way we perceive things, this concept was designed particularly for the digital native youth. Other highlights in this exhibit include: (1) Nissan Gripz Concept, which marks its debut in Japan after having been launched last month at the 2015 Frankfurt Auto Show; (2) the latest autonomous drive and safety technologies; (3) and Nissan Concept 2020 Vision Gran Turismo.

Nissan will be displaying as many as 20 vehicles, which include the X-Trail Hybrid Mode Premier and Juke 16GT Four Personalization models. In addition, visitors will be treated to a display of special-feature models such as the Skyline 350GT Hybrid Type-SP Cool Exclusive, Serena Highway Star V Selection, and Fuga 370GT Type-S Cool Exclusive.

In this release, Nissan also revealed more information about the vehicles. It has narrated that its new approach for the upcoming generation is exemplified by Teatro for Dayz (an Italian term that combines theatre and a Nissan minicar). Nissan has been referring to this generation in the digital age as "share natives."

In a matter of just a few years, this generation will be driving and so what the automaker wants to figure out now is what kind of cars they’d want to drive. Nissan thinks that share natives will want features that will enable them to immediately create and share experiences with friends who are online as well as those in the car.

The main feature of this concept is “a clean canvas,” a smooth white interior that means that the instrument panel, seats and door trim may be used as a blank canvas for expression.

Teatro for Dayz, which is a product of Nissan's EV technology, is a mode of transportation but it can also be looked at as a big mobile battery. That’s because a share native will perceive cars as mobile devices which they can occupy and have the opportunity to create, connect, and share. Nissan will also be showing off the Nissan Gripz Concept, a series hybrid sports crossover that runs on electricity.

Created by European and Japanese designers, the Nissan Gripz Concept has the compact crossover’s functionality and ability as well as the sports car’s performance and exhilaration. The Nissan Gripz Concept features Pure Drive e-Power (an EV-technology-based series hybrid system). As a result, it offers incredible fuel economy and offers a driving experience that’s refined, exciting, and seamless.

In this system, a highly frugal gasoline engine gives power to an electric motor (the same one that is seen in the Nissan Leaf). Guiding the exterior of the Nissan Gripz Concept is the "emotional geometry" body sculpting concept, portraying the heavy contrasts through the vibrant but still edgy surface.

The instrument panel has a “gliding wing” shape and it features a classy thin design that is as strong as it is simple.

Then there’s the Nissan Concept 2020 Vision Gran Turismo, which is offered in a new color and exudes a stronger presence. It’s a sure thing that with the release of the Nissan Concept 2020 Vision Gran Turismo, the brand will boost its presence in the gaming world.

Taking credit for this concept supercar’s appearance in PlayStation is Polyphony Digital Inc. It was in England at the Goodwood Festival of Speed 2014 that the unveiling of this concept took place. The Nissan Concept 2020 Vision Gran Turismo has a great look with its new Fire Knight red body color and with a new version of Nissan's signature V-Motion grille.

Press Release


Nissan Motor Co., Ltd. today released an overview of its exhibit at the 44th Tokyo Motor Show, which will be held at Tokyo Big Sight and open to the public from October 30 through November 8.

Among the exhibits will be Teatro for Dayz, an innovative concept that signals a new direction in mobile technology. Designed especially for the digital native generation, this vision of near-future vehicles departs from convention and marks a shift in perception.

Other major Nissan exhibit components include:

  • Nissan Gripz Concept, making its Japan debut following its unveiling at the 2015 Frankfurt Auto Show last month
  • Leading-edge autonomous drive and safety technologies
  • Nissan Concept 2020 Vision Gran Turismo

A total of 20 vehicles will be on display, including the X-Trail Hybrid Mode Premier and Juke 16GT Four Personalization models; and special-feature models, including the Skyline 350GT Hybrid Type-SP Cool Exclusive, Fuga 370GT Type-S Cool Exclusive and Serena Highway Star V Selection.

Further details of the main featured vehicles:

Teatro for Dayz –A new approach to driving the next-generation

Nissan describes the generation that went straight from the cradle to digital technology as "share natives." This generation will reach driving age in a few years, but has shown little interest in cars so far. What kind of cars will move share natives? Will they even want to drive? Nissan has designed a provocative solution: Teatro for Dayz.

Teatro for Dayz: Its name is drawn from the Italian word for theater and a Nissan minicar. This concept has an innovative design and features that enable share natives to create and share experiences immediately with friends both onboard and online. Designed under the concept "a clean canvas," its key feature is its smooth white interior that allows the instrument panel, seats and even door trim to serve as a blank canvas for expression.

Built on Nissan's EV technology, Teatro for Dayz is as much a giant mobile battery as four-wheel transportation. To a share native, this is the point: Cars can be mobile devices for occupants interested in creating, connecting and sharing.

What Teatro for Dayz is and how it's used will finally be decided by share natives themselves. At the motor show, you will get a glimpse into the future and see the creativity of the next generation at play.

Nissan Gripz Concept — EV-based series hybrid sports crossover

The Nissan Gripz Concept, conceived by designers in Europe and Japan, aims to blend the ability and practicality of a compact crossover with the excitement and performance of a sports car.

Equipped with an EV-technology-based series hybrid system—Pure Drive e-Power—, the Nissan Gripz Concept delivers a smooth, refined and exhilarating driving experience with outstanding fuel efficiency. Within the system, an efficient gasoline engine powers the same electric motor used in the Nissan Leaf.

The exterior of the Nissan Gripz Concept is guided by the "emotional geometry" body sculpting concept which depicts strong contrasts through the dynamic, tensional, yet edgy, surface. The interior has a "gliding wing" instrument panel, with an elegantly thin design that combines strength with simplicity.

Nissan Concept 2020 Vision Gran Turismo — New color, enhanced presence

Nissan Concept 2020 Vision Gran Turismo, a concept supercar developed in conjunction with Polyphony Digital Inc., the creators of the racing video game Gran Turismo for PlayStation, is certain to further increase Nissan's sizable presence in the game and beyond.

The latest creation in the Vision Gran Turismo Project was unveiled at Goodwood Festival of Speed 2014 in England. In new Fire Knight red body color and featuring a new expression of Nissan's signature V-Motion grille, the Nissan Concept 2020 Vision Gran Turismo is a real-world embodiment of a virtual car, through which gamers around the world experience Nissan's dynamic performance and innovation.

Note: "PlayStation" and "Gran Turismo" are trademarks of Sony Computer Entertainment, Inc.

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