Not many know that hip-hopper Nelly is a serious car guy so news that he and DUB magazine partnered with Ford Motor Co. to create a tricked-out 2011 5.0-liter Mustang GT may come as a surprise. Ford marketing chief Jim Farley said at the Detroit auto show that the car, which will go on sale this spring, is backed by an appearance on Nelly's upcoming album.
According to Farley, the slick, black new Mustang is the result of Nelly's creativity with the DUB team providing customization.
The muscle car is equipped with a new, advanced 5.0-liter V-8 engine that delivers 412hp and 390 lbs-feet of torque with expected highway mileage of 24 mpg. Farley, Ford's group vice president of global marketing, said that he had an opportunity to chat with Nelly after he had finished customizing a Ford Flex crossover.
Nelly had asked him when Ford was going to bring back the five-liter Mustang. Nelly explained to reporters that by the time he was able to afford the 5.0-liter Mustang, which he had been dreaming of in high school, Ford had stopped making them. Nelly joked to reporters about telling his lawyers to prepare for the speeding tickets he would soon be getting.
The debut of the 2011 Mustang with its 5.0-liter V-8 engine is scheduled to take place as part of the upcoming album artwork of Grammy Award-winning artist Nelly. Nelly’s album is expected to be launched in the spring and will show the tricked-out 2011 Mustang GT that has been customized by DUB Magazine.
The 35-year old Nelly is a rapper/actor/mogul, and was ranked by Billboard Magazine as third in its "Artist of the Decade List." According to Nelly, the Mustang will be one of the hottest muscle cars to hit the road. He adds that no matter where on grows up, the Mustang is something everyone is familiar with.
Many have probably had a conversation involving the Mustang and it was likely about being able to drive one, Nelly continues. He relates that he has always loved the Mustang as it offered power where one would have no choice but to press on the pedal.
The latest one meanwhile now only has a hotter style but offers more power, Nelly shares. The work on this customized Mustang GT started when an artist saw this vehicle in Ford’s design studio just a little more than a year ago as part of the collaboration connected to 2009 Ford Flex’s debut.
After that, Nelly worked with the brand’s design team as well as DUB's customization team to have his own Mustang while still remaining as a muscle car and staying true to its roots.
Ford's Multicultural Marketing communications manager Crystal Worthem shares that just as the Mustang had a strong history when it came to the automotive world, Nelly has the same experience in the entertainment world, making him a good partner for the brand.
There is no denying that Nelly is indeed a car guy, Worthem continues. When Nelly originally said he wanted to partner with the company on the 2011 Ford Mustang GT, the brand knew it would be a good fit, he adds.
Ford's Mustang has a strong appeal in the urban segment considering that since its launching, it has made a appearances in a number of popular urban films, Worthem reveals.