DUB Magazine tricked-out a 2011 Ford Mustang GT for Nelly

Article by Christian A., on August 29, 2010

Not many know that hip-hopper Nelly is a serious car guy so news that he and DUB magazine partnered with Ford Motor Co. to create a tricked-out 2011 5.0-liter Mustang GT may come as a surprise. Ford marketing chief Jim Farley said at the Detroit auto show that the car, which will go on sale this spring, is backed by an appearance on Nelly's upcoming album.

According to Farley, the slick, black new Mustang is the result of Nelly's creativity with the DUB team providing customization.

The muscle car is equipped with a new, advanced 5.0-liter V-8 engine that delivers 412hp and 390 lbs-feet of torque with expected highway mileage of 24 mpg. Farley, Ford's group vice president of global marketing, said that he had an opportunity to chat with Nelly after he had finished customizing a Ford Flex crossover.

Nelly had asked him when Ford was going to bring back the five-liter Mustang. Nelly explained to reporters that by the time he was able to afford the 5.0-liter Mustang, which he had been dreaming of in high school, Ford had stopped making them. Nelly joked to reporters about telling his lawyers to prepare for the speeding tickets he would soon be getting.

The debut of the 2011 Mustang with its 5.0-liter V-8 engine is scheduled to take place as part of the upcoming album artwork of Grammy Award-winning artist Nelly. Nelly’s album is expected to be launched in the spring and will show the tricked-out 2011 Mustang GT that has been customized by DUB Magazine.

The 35-year old Nelly is a rapper/actor/mogul, and was ranked by Billboard Magazine as third in its "Artist of the Decade List." According to Nelly, the Mustang will be one of the hottest muscle cars to hit the road. He adds that no matter where on grows up, the Mustang is something everyone is familiar with.

Many have probably had a conversation involving the Mustang and it was likely about being able to drive one, Nelly continues. He relates that he has always loved the Mustang as it offered power where one would have no choice but to press on the pedal.

The latest one meanwhile now only has a hotter style but offers more power, Nelly shares. The work on this customized Mustang GT started when an artist saw this vehicle in Ford’s design studio just a little more than a year ago as part of the collaboration connected to 2009 Ford Flex’s debut.

After that, Nelly worked with the brand’s design team as well as DUB's customization team to have his own Mustang while still remaining as a muscle car and staying true to its roots.

Ford's Multicultural Marketing communications manager Crystal Worthem shares that just as the Mustang had a strong history when it came to the automotive world, Nelly has the same experience in the entertainment world, making him a good partner for the brand.

There is no denying that Nelly is indeed a car guy, Worthem continues. When Nelly originally said he wanted to partner with the company on the 2011 Ford Mustang GT, the brand knew it would be a good fit, he adds.

Ford's Mustang has a strong appeal in the urban segment considering that since its launching, it has made a appearances in a number of popular urban films, Worthem reveals.

Press Release

Hip-Hop Superstar Nelly Set to Feature Customized 2011 Mustang as Part of New Album Artwork

The 2011 Mustang 5.0-liter V-8 is set to make its hip-hop debut alongside Grammy Award-winning artist Nelly as part of his upcoming album's artwork. The album, set to launch this spring, will feature a tricked-out 2011 Mustang GT customized by DUB Magazine.

The 35-year-old rapper, actor and mogul, who was most recently ranked third on Billboard Magazine's "Artist of the Decade List," says the Mustang is one of the hottest muscle cars ever to hit the streets.

"I don't care where you grew up, everyone knows the Mustang. At some point, you've had a conversation about a Mustang – and it was probably one about you wanting to get behind the wheel of one," says Nelly. "I've always loved the Mustang; the vehicle has power to the point where you can't help but want to hit the pedal. And the newest one? More power, hotter style."

Nelly's tricked-out Mustang GT came to life after the artist caught a glimpse of the vehicle while inside the walls of Ford's design studio a little more than a year ago as part of a partnership tied to the launch of the 2009 Ford Flex. Since then, Nelly has collaborated with Ford's design team and DUB's customization team to make the Mustang his own while still keeping the vehicle true to its muscle car roots.

Crystal Worthem, Ford's Multicultural Marketing communications manager, says Nelly is an amazing partner for Ford: Nelly has an impressive history within the entertainment world, just as the Mustang has a strong history within the automotive world.

"Nelly is a true car guy, there's no denying that. When Nelly expressed interest in wanting to partner with Ford on the all-new 2011 Ford Mustang GT, we knew it was a perfect fit," said Worthem.

"The Mustang has such appeal within the urban market. Since it was launched, the vehicle has made appearances in several of the most popular urban films," Worthem added. "This was just a great opportunity for Ford, and we're excited that the Mustang GT is going to be a part of one of the most anticipated albums of 2010."

The exterior of the vehicle features a custom gloss black paint job with flat black racing stripes and a one off custom wide body Street Scene body kit complete with custom 22- and 24-inch TIS Modular wheels and Pirelli tires. The vehicle also includes a billet grille, hood scoop, tinted taillights, Eibach springs, angel eyes headlights and a Borla exhaust.

In addition, the interior is a complete suede and leather design with a custom JL Audio system that includes two 12-inch subwoofers, amps and speakers.

Nelly says he can't wait to hit the streets in his 2011 Mustang GT.

"I'm itching to get behind the wheel of my Mustang and really take it out on the streets. This vehicle being a part of my album artwork is just a reflection of the direction and feel that the album has. To be able to partner with Ford again on another vehicle that is going to change the automotive game is exciting," said Nelly.

2011 Ford Mustang GT

The 2011 Ford Mustang GT arrives with an all-new advanced 5.0-liter V-8 engine, developed by a passionate cadre of engineers who rallied around the common goal of delivering more than 400 horsepower.

The modern 5.0-liter four-valve Twin Independent Variable Camshaft Timing (Ti-VCT) V-8 engine in the new Mustang GT will deliver 412 horsepower and 390 ft.-lb. of torque. At the same time, fuel economy is projected to be better than the previous model and unsurpassed in the segment.

The 412 horsepower and 390 ft.-lb. of torque delivered by the 2011 Mustang GT 5.0-liter V-8 represent significant increases versus 2010 model year output levels.

A Brembo brake package upgrade will be available for serious enthusiasts. This package includes 14-inch vented front discs from the GT500 Mustang, unique 19-inch alloy wheels and summer performance tires.

Added convenience content

For 2011, Mustang GT offers drivers several new convenience technologies, including:

Standard message center
Integrated blind spot mirrors
MyKey™ programmable vehicle key
Rear headrests

New look

From the 5.0 fender badges to the new engine cover, Mustang GT honors and continues the proud heritage of its predecessors. The speedometer increases to 160 mph and the tachometer redline advances from 6,500 to 7,000 rpm.

Three vibrant new colors will be added for 2011 including Yellow Blaze Tri-Coat, Race Red and Ingot Silver.


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