McLaren Mercedes and Vodafone extend their partnership until 2013

Article by Christian A., on October 22, 2010

McLaren Mercedes’ title sponsorship agreement with Vodafone has been extended until 2013. This basically means that the carmaker’s financial future is secured for the next 3 years.

Aside from remaining as the title sponsor, Vodafone will also become total communications partner of Vodafone McLaren Mercedes.

They had only been mobile partners until this deal came. Vodafone, a UK-based global telecommunications company, will be partnering with Mercedes for this program.

It was in 2007 that the organizations have joined hands back in 2007, the year when 2-time world champion Fernando Alonso was partnered with high-profiled rising star Lewis Hamilton in McLaren's lineup.

Morten Lundal, Group Chief Commercial Officer, Vodafone, said that Vodafone is an “international brand with strong local roots.”

For example, Formula 1 has a strong platform that the company can engage our customers with unique experiences and events. He added that the company had much success in using the Vodafone McLaren Mercedes partnership to its customers in its key markets.

He also emphasized the company’s commitment to “new and exciting platforms which will allow customers to get even closer to the action.”

If you liked the article, share on:

Comments

Recommended

Customizing cars according to client’s tastes and preferences is nothing new for Liberty Walk. After all, the Japanese tuning company has been modifying cars for years. One of its latest...
by - October 21, 2017
We all know about the Mercedes-AMG G63 and its capabilities, and we must say that it is one powerful SUV. However, it seems like one tuning company is still not...
by - October 18, 2017
We have seen photos of the Liberty Walk Honda NSX before, but none of us really appreciated it because these photos did not do the supercar justice. This time, new...
by - October 17, 2017
Opel tuning specialist Irmscher Automobilbau GmbH and Co.KG are now offering body and tuning kits for the brand’s latest crossover lineup. The package consists of a new front grille with...
by - October 15, 2017
You may have heard about the boost that ABT Sportsline gave the Skoda Octavia RS. However, the changes are not as significant outwardly compared to what has been done on...
by - October 9, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries